Here are a few ideas and concepts to think about when you want to establish your own teaching studio.
- Acquiring students
- Sales pitch
- Closing the deal
- Why we want to teach?
Finding students can be a challenge depending on what instrument(s) you teach. Many of my students have been referrals from other colleagues or school teachers in the area. A few students are from Yelp or Craigslist and aren’t always a success.
The first trial lesson is about a half hour and if I’m traveling to my clients home, I charge only a travel fee. This is my way of providing a “money back guarantee.” After the lesson, I describe my rate of teaching at my studio (lower price) compared to their home to give them the options of whether they want to travel or not. If they’re still “on the fence,” I give them another perspective to think about how every teacher has their own style of interpretation of what they think is best for each student and as a student it’s important to find a teacher who can adapt to their style of learning and help them achieve their goals.
After a few students and years of teaching, I created some of my own methods and etudes to help focus on key ideas that would generate more success for my students. I also maintain a professional performance career which enables me to demonstrate at a high level the techniques and sound colors my students can hear and apply to their goals.
It’s best to believe in ourselves and have a passion in what you’re selling or providing a service to your clients. Because of this, we have more confidence and dedication to our students who are trusting us to help solve their problems and achieve success.
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Alden F Cohen 